dhaka fashion

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Saturday, July 14, 2012

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dhaka fashion: While the oldest company in the group has been trading for nearly 150 years, the Dhaka Fashion brand itself was created in 1982 – at the time a revolutionary retail concept, presenting coordinated collections of own branded womenswear and accessories in boutique-style shopping environments. From the outset, the brand was considered aspirational yet affordable, with an appealing combination of distinctive style, good quality and value. With the addition of menswear (1984), home interiors (1985) and childrenswear (1987), Dhaka Fashion swiftly became a full-line lifestyle brand. In 1988, the launch of the Dhaka Fashion Directory heralded a new standard in home shopping – its seasonal catalogues echoing the glamorous photography and production values of glossy fashion magazines. In 1999, Dhaka Fashion introduced its online version of the Directory at www.Dhaka Fashion.co.Bangladesh – pioneering the concept of a single brand with three different ways of shopping (in-store, by phone or online).

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